Project Brief:

MyGov Accessible India Campaign Ad Film

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Objective:
Create an inspiring ad film for the MyGov competition promoting the Accessible India campaign, focusing on a professional para-athlete who exemplifies that individuals with disabilities can achieve greatness with the right accessibility and infrastructure.

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Concept:
The film will follow the journey of a dedicated para-athlete as they train, compete, and overcome challenges. Through their story, the ad will showcase how accessible infrastructure—like adaptive sports facilities, transportation, and community support—has enabled them to excel in their sport.

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Empowerment:

Highlight the athlete’s determination and success, illustrating the importance of accessibility in their achievements.  

Visual Impact:

Use dynamic visuals of training and competitions to emphasize the athlete's skills and resilience.  

Call to Action:

Encourage viewers to support the Accessible India campaign, promoting advocacy for inclusive spaces that empower individuals with disabilities.  

The ad should inspire hope and foster a sense of responsibility for creating an inclusive society where everyone can thrive.